CWT sharpens focus on client retention with new appointment

Maura Geertsma

International journey administration agency CWT has appointed Maura Geertsma as vice chairman of its Heart of Excellence, a world initiative designed to strengthen shopper retention and enhance satisfaction charges, the TMC introduced on Thursday.

CWT chief buyer officer Nick Vournakis mentioned Geertsma’s appointment “formalises” the TMC’s concentrate on shopper retention and can serve to “additional underpin valued buyer relationships”.

The corporate has secured greater than US$7 billion in new shopper enterprise during the last 5 years, whereas sustaining a median present shopper retention price of extra 96 per cent and a 61 per cent implementation NPS constructive rating. 

At present primarily based in Singapore, Geertsma, a Dutch nationwide, plans to relocate to Amsterdam later this 12 months and shall be tasked with creating the centre throughout the corporate’s key markets.

A 25-year journey trade veteran and life coach, Geertsma has held senior management positions with BCD Journey the place she held quite a few SVP roles, Gopass International, and Partnership Journey Consulting. She held an advisory position with ACTE (the Affiliation of Company Journey Executives), was a Sustainability Committee advisor to GBTA (the International Enterprise Journey Affiliation), and is a former managing director of cloud gross sales, service and advertising specialist, Destined.