Premier Inn proprietor Whitbread has bought a property in London’s West Finish which shall be transformed into a brand new hub by Premier Inn resort.

The group has acquired a freehold property within the Strand, near Trafalgar Sq., and plans to develop the constructing right into a hub by Premier Inn resort opening in 2027, topic to acquiring the mandatory planning permission.

Whitbread plans to speculate greater than £200 million within the venture to buy and convert the prevailing property right into a resort, which may also embrace a Bar+Block steakhouse restaurant.

Hub by Premier Inn, which was launched as a sub-brand in 2014, options smaller rooms in metropolis centre areas. It presently affords a complete of round 2,400 rooms throughout 14 properties in London and Edinburgh.

Premier Inn is planning to broaden in London over the subsequent few years, with a “important proportion” of its pipeline of latest resorts on account of be opened within the UK capital.

Alison Brittain, Whitbread’s CEO, added: “I am delighted that we have been in a position to purchase this iconic location, which is ready to turn out to be our newest hub by Premier Inn resort.  

“It’s in a main place and is ideal for the hub model which is continuous to carry out effectively. The acquisition reinforces our confidence within the long-term potential of the London market, the hub by Premier Inn model and the expansion prospects of our UK enterprise.”


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