The Enterprise Journey Affiliation (BTA) is to offer a company journey perspective to a key marketing campaign run by the UK’s International, Commonwealth and Improvement Workplace (FCDO).

The BTA will present essential details about enterprise journey to be included within the FCDO’s Journey Conscious marketing campaign. The affiliation may even promote the FCDO’s world journey recommendation to its TMC members.

Journey Conscious, which has been operating since 2014, goals to extend confidence amongst travellers making worldwide journeys and “perceive the steps that should be taken for a secure and gratifying journey”.

Clive Wratten, CEO of the BTA, stated: “Offering perception into enterprise journey wants, provides an important dimension to the beforehand leisure-led marketing campaign from the FCDO. 

“Our members and companions will now be capable of present enterprise travellers with clear info forward of travelling internationally for work.”

The BTA will attend its first roundtable assembly with the FCDO to debate worldwide journey recommendation in September.

Jennifer Anderson, director of consular on the FCDO, added: “We’re delighted that the BTA is now a Journey Conscious companion and look ahead to working with them to offer important info to enterprise travellers, together with the FCDO’s world journey recommendation.”


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