The travel advisor in in the present day’s world is completely important to the journey trade’s restoration.

“I’ve heard concerning the demise of the journey agent since I have been on this profession, and I have been on this enterprise for nearly 50 years, and it is by no means occurred,” stated Roger Dow, U.S. Journey Affiliation President & CEO. “I believe proper now, the journey skilled goes to be in additional demand than ever due to the complexity of protocols of airfares and all that, so the journey brokers that differentiate themselves on being specialists and never simply reserving a single flight are going to flourish as a result of persons are all combined up and so they’re on the lookout for knowledgeable to assist him by means of the method.”


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Usually, most journey brokers and advisors are reserving worldwide journeys for his or her purchasers. Nonetheless, increasingly have been planning home journey throughout the U.S. for his or her purchasers.

The pandemic gave strategy to an increase in U.S. home leisure journey, and a number of other Individuals relied on their advisors to assist navigate the place to go and what to do in the course of the pandemic. This led to some advisors needing to attach with U.S. locations greater than they’d prior to now.

We spoke with a number of high executives from a few of the high vacation spot tourism boards within the U.S. to offer them an opportunity to share their message, appreciation for, or any recommendation they could have for journey advisors.


“The way forward for journey for the Hawaiian Islands is regenerative, going past sustainability to malama (take care of) our neighborhood,” Hawai’i Tourism Authority President & CEO John De Fries stated. “As we imagine guests to Hawai‘i need to have a significant, enriching expertise, we encourage journey advisors to study extra about our numerous malama-inspired experiences on every island that can allow their purchasers to have a optimistic influence whereas fostering connections with stalwarts of the neighborhood who’re devoted to perpetuating Hawaiian tradition and restoring our pure assets for generations to come back.”


“Effectively, all through the pandemic it was that Florida’s a positive wager, it is by no means closing down, we’ll all the time be right here,” Dana Younger, Go to Florida President & CEO stated. “And now I simply echo that by way of in case you come to Florida, you are going to have an exquisite trip. We’re up and operating, we’re staffed, we’re prepared to simply accept and hold accepting guests. So come to Florida, you will not remorse it.”

New York

“As we emerge from the pandemic, it is necessary that journey advisors know the way a lot they’re valued and appreciated,” stated Fred Dixon, President and CEO, NYC & Firm. “One little bit of steering is to grab this second to reacquaint oneself with dynamic locations like New York Metropolis which have by no means stopped evolving. Over the previous two years, NYC has considerably developed by means of reinvention and new growth—highlights embody main new infrastructure upgrades like the new LaGuardia Airport and Moynihan Practice Corridor; many new lodges at each stage; numerous new eating places and main sights; and a buzzworthy arts and cultural scene that includes a plethora of groundbreaking main exhibitions. Moreover, NYC & Firm is spotlighting the Metropolis’s genuine and multicultural experiences to encourage vacationers to ‘New York like a New Yorker’ by diving deep into neighborhoods and native experiences that are discovered right here in abundance. The massive takeaway is that it’s ‘At all times Time for New York Metropolis’ and we thank the commerce for his or her help.”

Empire State Building & New York City Skyline
Empire State Constructing & New York Metropolis Skyline (Photograph by way of Lauren Bowman)


“The primary recommendation I’d give to journey advisors is to enroll in Orlando Journey Academy,” Casandra Matej, Go to Orlando President & CEO stated. “We simply relaunched it and re-imagined it in January, so there’s a lot new – the points of it, watching movies, interacting with our group. I believe that is a great first cease, and you’ll entry that and entry extra info on Orlando at visitorlando.com. After which lastly, do not hesitate to succeed in out to any of the Go to Orlando group – we’re right here prepared and prepared to help you.”

Los Angeles

“Effectively the very first thing I’d say is truthfully only a heartfelt thanks,” stated Adam Burke, President & CEO of the Los Angeles Tourism & Convention Board. “The journey advisor neighborhood has been so important to our means to persistently talk with clients even right through the pandemic, even when folks weren’t touring. Our worldwide places of work and our home group have been working continuously with the journey commerce to verify they have been in control on what are the protection protocols – as a result of LA stays very dedicated to well being and security – what’s open, what are you able to count on if you come to LA. So, we’re simply so grateful for the continuing partnership with the journey commerce.”

Las Vegas

“So, primary now we have a few gross sales people that work for the LVCVA, and so they function a website for travel agents to have the ability to get rewarded,” Fletch Brunelle, Vice President of Advertising and marketing and Gross sales of the Las Vegas Conference and Guests Authority. “So [I recommend] having them come [visit] and study extra concerning the vacation spot and likewise get rewarded.”

For the most recent perception on journey around the globe, take a look at this interactive guide.

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