When you’ve gotten a deal with on what’s an influencer, it’s time to consider how finest to leverage their expertise for enterprise. In the event you’re seeking to create dynamic advertising and marketing campaigns, having a tremendous influencer as a part of your efforts might help. There are many nice platforms the place you should use influencer expertise to your advertising and marketing efforts, and we’ll undergo a number of the prime journey influencers you may work with for this text.
What’s a Journey Influencer?
A journey influencer is somebody who travels to locations extensively and paperwork their adventures. Some select to jot down blogs about their experiences or publish pictures and movies on platforms like Instagram and YouTube (or a mix thereof). They might additionally select to doc a distinct segment class, similar to luxurious journey, or deal with a selected area. They might additionally work on different platforms similar to Cameo (extra on what is Cameo) to attach with followers.
The Journey Influencer Business in 2022
Journey influencers have turn into a mainstay on the earth of social media and a most well-liked advertising and marketing companion inside the journey business. Relying on the journey locations, the hospitality, tourism boards, and tourism manufacturers have elevated working with journey influencers to achieve an natural following and create consciousness for journey locations.
Why You Ought to Contemplate Partnering with a Journey Influencer
Working with prime journey influencers can profit your advertising and marketing marketing campaign for the next causes:
- New audiences: Working with journey Instagram influencers and different platforms enable you to hook up with new audiences.
- Consciousness: Influencer advertising and marketing has steadily turn into one of many prime methods to construct consciousness for companies
- Natural attain: By partnering with a journey influencer, you may have natural attain to new networks fairly than utilizing paid promoting
- Enhance gross sales: You possibly can acquire new leads and shut gross sales by partnering with journey influencers to supply unique offers for journey promotions.
- Belief: Audiences usually tend to belief the content material that comes from their favourite influencer versus ads.
Prime Journey Influencers to Work Inside 2022
In case you are undecided which journey influencers to work with, we’ve put collectively an inventory of a number of the prime influencers within the house and the social media channels they’re common on to assist make the choice course of simpler.
1. Bucket Record Household
The Bucket List Family is thought for his or her profitable Youtube channel specializing in household journey vlogs, similar to their experiences with endlessly wandering as a household.
Area of interest: Household traveler content material
Major Social Media Channel: YouTube, @thebucketlistfamily
Followers: 1.39 million followers
2. Lauren Bullen
Lauren Bullen runs a journey Instagram account with an emphasis on wellness, and Elsa, her twin sister’s Instagram account, focuses on main a wholesome way of life.
Area of interest: Wellness journey adventures
Major Social Media Channel: Instagram, @gypsea_lust
3. Brian Skerry
Brian Skerry is a tremendous, world-renowned photographer for Nationwide Geographic that paperwork his tropical and ocean adventures on his Instagram feed for others to get pleasure from, together with locations around the globe.
Area of interest: Marine pictures
Major Social Media Channel: Instagram, @brianskerry
4. Knowledgeable Vagabond Journey Blogger
Run by Matthew Karsten, his weblog options journey journey and pictures since he loves visiting loopy locations. It paperwork his experiences, journey suggestions, in addition to scenic pictures from his many journeys.
Area of interest: Journey journey and digital nomad way of life
Major Social Media Channel: Instagram and YouTube, @expertvagabond
Followers: 140k followers on Instagram, 60k followers on YouTube
5. Fearless and Far
Fearless and Far is a prime journey YouTube influencer. His YouTube channel is concentrated on journey, meals, and experiencing new cultures.
Area of interest: Epic journey journey
Major Social Media Channel: YouTube, @MikeCorey
Followers: 1.05 million
6. Atlas and Boots
Atlas and Boots was named a prime finest journey blogger and journey author. They extensively doc their journeys to unique locations, together with analysis and background on the locations coupled with panorama pictures.
Area of interest: Out of doors journey
Major Social Media Channel: Blog on website
7. The Poor Traveler Journey Weblog
In the event you’re on the lookout for an influential traveler within the finances journey area of interest, The Poor Traveler can be an important place to begin. They’ve been featured in quite a few well-known publications for his or her budget-conscious strategy and free journey guides.
Area of interest: Price range journey
Major Social Media Channel: Fb, The Poor Traveler
8. Chris Burkard
Chris Burkard is a profitable journey influencer who can be knowledgeable photographer. Chris Burkard on showcasing breathtaking pure pictures from everywhere in the world, similar to a gorgeous panorama, a tremendous seaside, and different beautiful areas. His social media feed additionally consists of way of life, surf, outside and extra for the locations he’s been to, similar to Costa Rica, Kazakhstan, and plenty of others.
Area of interest: Life-style and nature pictures
Major Social Media Channel: Instagram, @chrisburkard
Followers: 3.8 million
9. Breathe Dream Go
Sluggish journey is one other rising area of interest, and Breathe Dream Go. Their journey weblog is geared in the direction of creating conscious journey guides for the journey fanatic. Breathedreamgo has labored with main journey manufacturers round her distinctive journey experiences round India in addition to different elements of the world, similar to Canada and Asia, on social media platforms.
Area of interest: Sluggish journey
Major Social Media Channel: Facebook, breathedreamgo
Followers: 14k followers
10. Murad Osmann
Murad Osmann is arguably some of the outstanding Instagram journey influencers on the market and instructions a big viewers. He began the well-known development of the ‘comply with me’ journey shot that went viral. His followers on Instagram vary within the hundreds of thousands, and he’s identified for his superb areas and aesthetic sense. His content material took off as native manufacturers began approaching, and his feed now options a number of the most coveted resorts.
Area of interest: Unique areas coupled with a singular sense of pictures
Major Social Media Channel: Instagram @muradosmann
Followers: 3.5 million
11. Curb Free with Cory Lee
Curb Free with Cory Lee takes a special strategy to journey running a blog in comparison with others on the checklist. Cory’s travels function his experiences of touring in a wheelchair and shining a lightweight on wheelchair-accessible journey for others. He has been featured on quite a few TV reveals and publications for his strategy to journey.
Area of interest: Touring in a wheelchair
Major Social Media Channel: Fb, curbfreewithcorylee
12. Angelica Blick
Angelica Blick is a journey blogger and profitable trend icon. As an Instagram journey influencer, she’s created a model round journey and breathtaking trend designs. Her feed options improbable pictures of the tropical world, trend shoots, model offers, and extra. She’s additionally the recipient of Veckorevyn weblog awards for her journey content material.
Area of interest: Modern journey
Major Social Media Channel: Instagram, @angelicablick
Followers: 1.1. m
13. Jack Morris
Jack Morris is one other main journey blogger who has created a large following. His pictures are all about dreamy escapes to far-flung areas and displaying the nice and cozy tradition of the locations he visits. He’s one of many largest journey bloggers and persistently rising his following.
Area of interest: Journey
Major Social Media Channel: Instagram, @jackmorris
Followers: 2.5 million
What Makes a Good Journey Influencer
In the event you’re undecided tips on how to establish the best journey influencers to your model, listed below are some issues to remember through the choice course of:
- Variety of followers: Take a look at the variety of followers they’ve and whether or not there may be constant development
- Engagement: They may have massive followings, however how engaged are they? Take a look at the variety of views for movies, likes on Instagram, and feedback to get a way of engagement.
- Model ambassador and partnership: What sort of content material do they publish, and what manufacturers do they often work with? That offers you a way of whether or not they might help your advertising and marketing marketing campaign and their expertise.
- Content material: What kind of content material do you need to put ahead (e.g., journey posts on Instagram or experience-driven long-form content material), and is that suitable with the journey influencers’ supply?
- Suggestions: You need to ask journey influencers you’re contemplating what sort of suggestions and metrics they’ve gotten with previous advertising and marketing campaigns and the way a partnership may benefit each of your manufacturers.
Tips on how to Work with a Journey Influencer
There are numerous methods you could get began and work with a journey influencer relying in your wants and finances:
- Contact the influencer straight by their Instagram web page utilizing the direct message function or contact data talked about of their bio
- You possibly can depart a touch upon their Instagram posts asking them to examine their messages to make sure they see it
- Primarily based on the preliminary outreach response, you may ask them about completely different packages or offers they provide and supply extra data on what you’re on the lookout for and your timeline.
- As soon as the content material, deliverables, and timeline are accepted on either side, you may draw up a contract outlining the dialogue and deliverables.
- You possibly can select to do check-ins at completely different time factors through the marketing campaign to make sure that issues are operating easily and have a debrief on the finish to grasp metrics and deliverables.
Who’s one of the best journey influencer in 2022?
One of the best journey influencer is Jack Morris @jackmorris. He presently has a big following on Instagram of two.5 million customers by an extremely profitable Instagram account that showcases his adventures across the globe.
Which journey influencer has essentially the most followers on Instagram?
One of the best Instagram journey influencers embody content material creators similar to Murad Osmann @muradosmann, who has one of many largest followings on Instagram at 3.5 million customers and was named one of many prime journey influencers by publications similar to Forbes.