Paris Hilton Stars in Ad for Her Family’s Hotel — and It’s Just As Over the Top As You’d Expect

Hilton Hotels has a brand new advert marketing campaign out, and it is starring absolutely the proper particular person.

On Monday, the hotel brand unveiled its newest marketing campaign video starring none aside from Paris Hilton, the good granddaughter of Hilton Inns founder Conrad Hilton.

Within the 30-second spot, we see the socialite, 41, getting into her resort room together with her pet in tow (by way of the resort firm’s in-app contactless keys, no much less), adopted by a parade of bellhops helping her together with her copious baggage.

“The place ought to we put your baggage, Ms. Hilton?” a bellman asks.

“Within the connecting room, please,” Hilton says with a smile.

Then, she gives a “sliving” tip for viewers, which, in the event you’re not within the know, is Hilton’s new catchphrase combining the phrases “slaying” and “dwelling.”

“E book confirmed connecting room for an additional massive closet,” she advises. “Or, you already know, for your loved ones.”

The advert can also be narrated by “Schitt’s Creek” star Catherine O’Hara.

According to Hilton (the model, not the particular person), the advert is a part of its bigger marketing campaign, “Hilton. For the Keep” which “locations the resort entrance and middle,” and “to push towards among the frequent however unstated pitfalls of journey, boldly poking enjoyable at what can go mistaken when reserving or on a visit.”

“With ‘Hilton. For the Keep,’ we’re extra absolutely connecting our exterior buyer advertising to our function – staking our rightful declare that Hilton owns the Keep,” Mark Weinstein, the chief advertising officer at Hilton, shared in a press release. “As others tout the generic virtues of journey, reduce the function of the resort and the resort crew members, and romanticize the vacation spot, by our platform and the marketing campaign it evokes, we’re reminding vacationers that ‘It Issues The place You Keep’ and boldly affirming ‘Hilton. For the Keep.'”

The heiress is not the one enjoyable a part of the marketing campaign. The opposite spots discover extra journey pitfalls, like this one poking enjoyable at trip leases:

And this one specializing in the household journey nightmare of non-connecting rooms:

Although actually, we would all like to see extra of (Paris) Hilton’s travels, as a result of who does not need to journey like an heiress?