Plum Guide partners with Net-A-Porter to create shoppable travel guides

Style retail platform Web-A-Porter has collaborated with upmarket residence rental website Plum Information to offer ‘distinctive journey recommendation’ and a ‘masterful edit of trip put on’. Jenny Southan reviews

As a part of Net-A-Porter’s “The Artwork of Journey” marketing campaign for summer time 2022, the posh etailer has introduced a tie-up with Plum Guide to assist shoppers “navigate the stress of vacation planning and packing”.

By way of this partnership, Web-A-Porter leverages Plum Information’s distinctive knowledge insights to determine the most well-liked trip locations for the yr forward, in addition to producing a collection of journey guides printed in Web-A-Porter’s digital title Porter set alongside “vacation spot–dressing options” (ie: stuff you may like to purchase on your vacation, corresponding to sun shades, hats, clothes and sandals).

Specializing in London, Rome and Venice in Los Angeles, the devoted metropolis guides spotlight Plum Information’s most in–demand residence leases, along with native insider suggestions, offering the “final one–cease store to assist clients embark on their subsequent journey”.Constructing on these guides and perception, Web-A-Porter’s private buyers will introduce “The Artwork of Journey” marketing campaign to their most loyal clients by a “curational service extension”, which is able to embrace bespoke journey ideas and personalised trip–put on edits. Lea Cranfield, chief shopping for and merchandising officer for Web-A-Porter, Mr Porter and The Outnet, says: “Our mission at Web-A-Porter is to proceed to emotionally join with our group by bringing them the pleasure of trend.

“This yr, we all know our clients are searching for much more significant experiences, and this partnership with Plum Information ensures we’re enriching their summer time journeys to the fullest; equipping them with distinctive journey recommendation, together with our trip–put on edit based mostly on our professional curation.”Doron Meyassed, founder and CEO of Plum Information, says: “The timing of our partnership with Web-A-Porter is ideal. Journey is experiencing a resurgence. As increasingly individuals plan to embark on their subsequent journey, making up for misplaced time, along with Web-A-Porter we’re ensuring the discerning traveler has the absolute best expertise – eradicating complexity and disappointment.

“We share the identical philosophy and method in relation to elevated curation, combining forces to supply an unparalleled service and a summer time by no means to be forgotten.”

Signal as much as Globetrender’s free Innovation Briefings